HP Expands Soft Signage, Decor Printing for HP Latex

At SGIA Expo 2017, HP Inc. announced a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology.
 
The new textiles from selected media vendors expand possibilities for durable HP Latex printing for soft signage applications, including backlit and front-lit banners, block-outs, backdrops, and point of purchase displays, with higher durability. These textiles also enable new home décor applications, such as curtains and blinds, cushions, lampshades, and bags, on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing.
 
“New durable textiles for soft signage and décor open new growth opportunities with HP Latex water-based technology,” said Joan Pérez Pericot, GM, HP Large Format Graphics Business, HP Inc. “Unlike solvent-based printers, HP Latex technology can print on traditional signage substrates such as banners and vinyls, in addition to textiles, including uncoated substrates.” 
 
At SGIA, HP is presenting a textile showcase and printing on HP Latex printers, including the HP Latex 3600 Printer, winner of the 2017 SGIA Product of the Year Award in the Roll-to-Roll Solvent/Latex (over 80 inch) category.
 




Photo courtesy Flickr/Don DeBold